Summer Research briefing

Summer 2021 – A year on – drinking behaviours and attitudes in Ireland in the context of COVID-19 in 2021 


Join us for our Summer 2021 Research Briefing, featuring John O’Mahony, Director, B&A, delivering the keynote presentation.  

Talk title: A year on – Drinking behaviours and attitudes in Ireland in the context of COVID-19 in 2021
This presentation will provide a comprehensive overview of our latest Barometer survey that was conducted by Behaviour & Attitudes during May 2021. This research was undertaken in order to provide an overview of adults’ drinking behaviours in Ireland one year on from the initial lockdown phase and to attitudes and motivations regarding alcohol in the context of COVID-19 in 2021. The extensive findings gathered give an indication of the drinking habits that have formed as a result of the pandemic. Understanding such behaviour changes during different phases of the pandemic is crucial to anticipating the sustainability of shifts as we move towards gradual reopening/easing restrictions alongside the COVID-19 vaccine rollout. The Barometer series commenced pre-COVID in 2017 and allows for exploration of drinking practices over time and how they relate to other practices within daily life. 

Speaker Biography: 
After graduating from Trinity College, Dublin with a degree in Business Studies, John O’Mahony gained experience in financial services before joining brand consultancy Alexander Dunlop where he managed and consulted on international research projects in the UK, Germany, India and USA. 

Since joining B&A in 2004, John designs and manages both qualitative and quantitative research for clients. The ability to deliver a dualist research approach and perspective is a feature he finds particularly rewarding. He specialises in complex quantitative research with large samples and the application of a range of statistical analysis techniques. In addition to his technical skills as a researcher, he is an experienced project manager. 

John’s research for B&A has been nominated for a series of research awards for his work with the Road Safety Authority, RTE Performing Groups and Tourism Ireland. The blending of economic analysis and market research has been a feature of John’s work, including projects with Fáilte Ireland on the economic contribution of Festivals; with Dublin City Council on the socio-economic impact of Croke Park on the local community; and the contribution of the horse racing industry to the Irish economy. 

Attendance at this event is free. Register via Eventbrite by 12th July 2021:  

All registered participants will be sent an email with instructions on how to attend the briefing via Zoom.  

Drinkaware is the national charity working to prevent and reduce alcohol misuse in Ireland, governed by an independent board and regulated by the Charities Regulator. Registered Charity Number: 20204601 

Read more about our Research Briefing Series and our past research papers.