Drinkaware is joining forces with McCabe’s Pharmacy throughout August, to provide free resources and advice to help consumers understand their drinking habits and their potential impact on health and wellbeing.

Customers in participating stores are encouraged to take home the free Drinkaware resources including a standard drink measure cup, calorie and sugar calculator wheel and alcohol information booklet. In 2018 so far, over 30,000 Drinkaware resources have been ordered by people across Ireland who want to take proactive steps to learn about their drinking and ultimately, drink less in a bid to improve their overall health and wellbeing.

Display stands containing Drinkaware health promotion resources will be available in six McCabe’s Pharmacy stores:

  • Blanchardstown Centre
  • Main Street, Bray
  • Dundrum Town Centre
  • Main Street, Gorey
  • The Crescent Shopping Centre, Limerick
  • Pavilions Shopping Centre, Swords

An alcohol self-assessment scratch-card, based on the World Health Organisation AUDIT-C screening tool, will be offered to customers who avail of McCabe’s Pharmacy health screenings. This is also an opportunity for customers to speak to their local pharmacist about any concerns they have about their own or a loved one’s drinking habits.

Miriam Taber, Interim CEO of Drinkaware, said of the initiative with McCabe’s Pharmacy:

“Drinkaware are delighted to partner with McCabe’s Pharmacy on this exciting in-store initiative. Through feedback we know that 9 out of 10 people who have used our resources found them helpful and would recommend them to friends or family. Our research shows that the majority of people in Ireland cannot identify the HSE low-risk guidelines but they are vitally important to understand. Without these facts it can be easy to underestimate how much alcohol we drink, particularly at home, but simple tools like our standard drink measure cup can help to make this easier and put into practice.

We encourage anyone visiting a participating McCabe’s Pharmacy to take home our free resources and use them to make small changes to their drinking. Small, positive steps really can make a lasting difference to health and wellbeing in the long-term.”