'Had Enough' Campaign

Launched in September 2007, 'Had Enough' is a hard-hitting nationwide advertising campaign which highlights the unacceptable impact of drunken behaviour on a range of innocent parties.

The primary aim of the campaign is to remove the social permission for public drunkenness and anti-social behaviour that has been tolerated in Ireland for so long.

Research into how young adults feel about excessive drinking, public drunkenness and the entrenched cultural perceptions in Ireland around the whole issue of alcohol consumption showed that Irish society is ready for a new strategic approach to addressing the negative consequences of alcohol abuse and misuse.

In addition to thought-provoking TV adverts, the 'Had Enough' campaign also features in bars, nightclubs and cinemas along with extensive outdoor, commuter, online and radio advertising.

Have you had enough of people who don’t know when they’ve had enough?

It’s up to all of us to know when we should and shouldn’t drink – and to know when to say 'I’ve had enough'.

drinkaware.ie is all about getting the know-how to know when.