New research shows fitness is main influence for drinking less

New research shows fitness is main influence for drinking less

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New research commissioned by Drinkaware has identified that 39% of adults specified physical health/fitness goals as the strongest influence in making positive changes in relation to their drinking habits. The second strongest influence identified was personal finances. Physical health/fitness also provided the strongest influence for the 31% of Irish adults who said they would like to drink alcohol less often. However, less than 3% of Irish adults correctly identified the HSE low-risk guidelines for men or women.

In light of the results above and that Irish adults cite Drinkaware as the most trusted source of alcohol information, ahead of the August Bank Holiday weekend, Drinkaware have suggested some simple changes people can make if they are drinking alcohol, especially at home:

  • Alternate each drink with water to reduce the dehydration associated with alcohol and warmer temperatures
  • Always use a measure: never free-pour spirits. Order a free Standard Drink Measure Cup
  • Never top up your wine glass – always finish one glass before refilling
  • Downsize your drink by choosing low alcohol beer and wine
  • Avoid rounds – you may end up drinking more than you intended

Speaking ahead of the August Bank Holiday, Drinkaware Chief Medical Officer, Dr Liam Twomey said:

“I am encouraged to see that over half of people surveyed have become much more aware of how excessive drinking affects their health and wellbeing. However, the Drinkaware researchWithout this information, people may be regularly drinking at a level which could put their health at significant risk. Bank holiday weekends are a prime time for alcohol misuse and for binge drinking episodes. Even when people aren’t ‘drinking to get drunk’, we see evidence of all-day drinking at parties, BBQs or family gatherings. Even drinking moderately over a long period of time can amount to excessive drinking when calculated over the whole weekend. I see it in my own general practice, people are often unaware of how much they are drinking, regardless of the setting, but this is particularly the case if alcohol is consumed at home. Simple tools like our Standard Drink Measure Cup or online Drinks Calculator make it easier for people to understand their drinking habits and provide an accessible way to proactively manage their own drinking.”

While Drinkaware welcome the positive changes and attitudes towards excessive drinking, the research shows worrying trends in relation to alcohol. 1,000 Irish adults aged 18 and over were interviewed as part of a recent Behaviour and Attitudes survey on behalf of Drinkaware, and research revealed:

  • 72% of people surveyed believed drinking to excess is just part of Irish culture
  • 45% of people said we all drink to excess at some stage – it’s no big deal
  • 31% of people would like to drink alcohol less often
  • 8% of people admitted to driving after consuming alcohol in the past 12 months

Niamh Gallagher, CEO of Drinkaware, concluded:

“We are encouraging people to follow the HSE low-risk guidelines which recommends at least two alcohol-free days per week. From the results of our survey it is clear that there is still some more education needed around identifying and understanding the guidelines. Drinkaware works to educate people with the facts about alcohol and we want to support people to make practical, positive changes to their drinking habits and to experience health benefits as a result. We want people to understand the risks so they can keep health problems associated with alcohol to minimum.”