Drinkaware joined with national GAA stars and Coca-Cola today 28 November 2017 to launch Coca-Cola’s 13th Annual Designated Driver campaign. The campaign message this year is to give the ‘Gift of a Lift’, and is fronted by GAA stars from the All-Ireland Football and Hurling Championship 2017; Dublin’s Paul Flynn; Mayo’s Aidan O’Shea; Galway’s Gearoid McInerney, and Waterford’s Austin Gleeson. The campaign is now live in over 1000 pubs, restaurants and hotels nationwide, and rewards safety-conscious designated drivers with two free Drinks from the Coca-Cola range.
Designated drivers are encouraged to visit www.designateddriver.ie to get a full list of participating licensed trade venues across the country. New to this year’s campaign is the introduction of a ‘mobile wallet’ voucher which can be downloaded via text or QR code from the website or from point-of-sale in pubs and restaurants nationwide. The vouchers are available by free texting Coca-Cola to 50015 in Republic of Ireland and 80800 in Northern Ireland throughout the holiday season.
Ms Niamh Gallagher, CEO of Drinkaware said:
“Drinkaware is delighted to support Coca-Cola’s designated driver campaign this year. Similar to speeding, the drink driving limit is not a target. Ultimately, if you drink and drive you may be responsible for someone’s death, your own death or a serious injury. We support any campaign that promotes safe driving practices, designated drivers play an important role in getting people home safe over the festive season and it’s great that Coca-Cola reward these drivers who keep the roads safe over the Christmas period.”
Speaking at the launch Minister for Transport, Tourism and Sport, Shane Ross T.D. said:
“I’m very happy to support the Coca-Cola Designated Driver ‘Gift of a Lift’ campaign this year, which contributes to our aim of keeping roads alcohol free over the Christmas period. This campaign reminds us that it is important to think ahead when travelling to and from festivities, whether by appointing a designated driver, refraining from drinking yourself or making other transport arrangements. Don’t risk getting into a car if you think you’re over the limit. The deaths and injuries on our roads that have been caused by alcohol intake show that it’s just not worth it.”
According to independent research carried out by Drinkaware, people need more information around exactly how their driving is impacted by alcohol consumption. Although nine in ten adults agree that any amount of alcohol impairs driving ability which is consistent with RSA-commissioned research from January and February of 2017. 72% of adults surveyed agreed that drinking to excess is just part of Irish culture. Drinkaware aims to raise awareness of the risks associated with alcohol and drink driving in order to bridge this knowledge gap.
Further insights from the research showed that there was a high level of awareness of the dangers of drink-driving among adults, yet some continued to get behind the wheel after consuming alcohol, despite knowing the risks. The survey found that:
About the Coca-Cola Designated Driver campaign: