As the summer season begins, Drinkaware is calling on people to monitor their alcohol consumption this May Bank Holiday weekend.
An analysis of the Drinkaware Drinks Calculator from March and April (25,000 people) revealed staggering volumes of alcohol consumed, particularly at home. Ahead of the May Bank Holiday weekend and expected warm weather, Drinkaware is calling on people to be proactive, find out the real impact of their drinking habits and make small changes to reduce avoidable risks to health and wellbeing.
Ahead of the long weekend, Drinkaware have some simple changes to help people to reduce their alcohol consumption:
Speaking ahead of the May Bank Holiday, Drinkaware CEO, Niamh Gallagher said:
“These insights support what we hear anecdotally on the ground at our workshops, events and through our online communities – drinking at home is the new norm. As this is an uncontrolled environment compared to a pub, where drinks are measured, we often hear from people who, a few times in the week, end up drinking a bottle of wine while sitting on the couch without intending to or even realising until it’s too late. There are a number of factors at play here – people are comfortable, relaxed - but top of list really is free pouring of spirits and wine.
We can see a trend from the increasing number of people ordering our free Standard Drink measure cup from our website that people are starting to realise that the size of wine glasses or indeed, topping up before the glass is finished, makes it almost impossible to keep track of how much you are drinking. Many people want to reduce their drinking, but simply aren’t sure where to start. Practical tools like the measure cup can help a person make a real change to the way they consume alcohol and in the long-term, reduce risks to their health and wellbeing.
Bank holiday weekends are a prime time for alcohol misuse and binge drinking, and even more so if the weather is good. So, this long weekend, we’re calling on people to not waste their weekend and to think about how much alcohol they will consume this bank holiday.”
From January to April 2018, 50,000 people have used the online Drinks Calculator to track their alcohol intake and see its true cost in calories, sugar, standard drinks and amount spent. This indicates an appetite for easy-to-understand information on alcohol and health.
Drinkaware’s recent research, conducted by Behaviour and Attitudes in January, found that: