Dr Kenneth McKenzie is an advertising strategist. He obtained his BA (Psychology) from Trinity College Dublin and his PhD from the School of Law & Government, Dublin City University. Kenneth has worked as a social psychologist across a range of research projects in UCD and TCD. He has consulted for clients across the profit, not-for-profit and state sectors in areas of behaviour change, brand strategy, consumer behaviour, and programme development & evaluation. Kenneth is an Adjunct Assistant Professor in the School of Psychology, TCD and is Visiting Professor in Burgundy School of Business.