Rag Week 'Rethinking our Drinking' Campaign

College life is a time where you should be having fun, enjoying your new found independence and we know that drinking can be an element of this. The whole aim of this campaign is to engage students in a fun way - helping them to be aware of some of the pitfalls and dangers of drinking to excess.

On a night out a visit to the toilets is inevitable. It’s here far away from the atmosphere of the bar, that you often start to notice the effects of alcohol. Placing temporary vinyls of passed out people in the cubicles show what could happen if you don’t ‘rethink your drinking’. The toilet floor is definitely not where you want to end your fun.

In 2010 the washroom ‘Rethinking our Drinking’ Campaign will be run in 5 colleges around the country during Rag Week. Participating colleges include; Cork Institute of Technology and UCD. The washroom campaign is part of a larger drinkaware.ie student campaign which incorporates a dedicated student ‘No Nonsense’ guide, the Booze Myths Campaign and a student film competition DARE2BDRINKAWARE.

Last year's winning DARE2BDRINKAWARE film highlighted the effects of excessive drinking on memory loss. All shortlisted films from last year's competition can be viewed here.