Múirne is an entrepreneurial digital leader who built teams, revenues, products and content businesses at RTÉ and McCann Worldgroup.
Múirne Laffan joined RTÉ as General Manager, RTÉ Commercial Enterprises Limited, in 2001. She subsequently worked as a Executive Director of RTÉ Publishing and Managing Director of RTÉ Digital, before becoming Chief Digital Officer in 2015. Prior to joining RTÉ, Múirne was SVP, Director of Worldwide Clients at McCann-Erickson in New York. She began her advertising career at JAA in London.
A council member of Dublin Chamber of Commerce, she is also an advisory board member of the Digital Youth Council of Ireland and has been included in the top 50 Global CDO Influencers, top 100 Women in STEM, Women of Influence in Irish Sport, and was Chair of the EBU Digital Steering Committee. She sits on the TV Committee of the Irish Television and Film Academy and the Board of the Digital Repository of Ireland. She is a graduate of DIT’s College of Marketing & Design.